The Happy Blog

Recycling, Recycled Leather Bags... Again

Thu, 15 Sep 2011 09:53:17 +0000

We are an environmentally conscious company and we are experience rapid growth. These two factors left me in quite a pickle recently when we upgraded the design for a number of our shoulder bags and still had surplus stock of the original design.

There is nothing wrong with these items, they are simply version 1 and we are now up to version 2. The main difference is that version 1 has the stitching visible around the outside of the bags whilst version 2 has the stitching inside. I personally prefer the design of the stitching outside, gives it more of a 'vintage' and handmade feel.

We are offering version 1 bags to our customers at heavily discounted prices, sometimes even at half price!! The money raised from the sale of the version 1 bags will go towards purchasing more recycled leather to make our new bags that are currently in the final steps of the design stage.

The sale items are available on our Leather Bag Clearance Sale page. If you like any of these bags or know someone who would love one as a gift, then get in quick! Only a few of each available and when they are gone its all over.

Some of the items available at the time of writing are:

Briefcase Bags

Backpacks

Overnight Bags

Getting Ready For Christmas

Thu, 15 Sep 2011 09:30:14 +0000

It has been a number of weeks since my last post. This is mainly because things have been so busy as Happy Cow whilst we prepare for the holiday season.

This year we want to do a bit more marketing for Christmas than we have in the past. We really are looking to inform more people of what we have on offer without being pushy or spammy or disruptive.

Our Holiday plan has 3 major elements:

1) Flyers informing people about available gifts to be sent out with orders

2) Promotional discount/gift sent to past customers

3) New products promoted through social media and newsletter in October.

We have some flyers which will be distributed from next week onwards with orders placed through our website (see below for most recent draft copy).

Front Side:

Back Side:

We are also trying something a little outside the box this year. We had the idea to send a short letter out to those who have purchased from us last year but have not been back since. Really it is the people who have supported us from the beginning who are 100% the reason we are where we are today. We are working on a way to give thanks to them, perhaps in the form of discount on christmas purchases or free gifts. Will post an update once we have some feedback on the success on this promotion.

We also have many new and exciting products. Some of which will be listed initially as prototypes on the You Vote, We Make page and others which will become available for purchase in October. Sneak previews of the products available in October will be listed on this blog and on the Happy Cow Facebook Page in the coming days.

Cast Your Votes

Sat, 27 Aug 2011 15:41:20 +0000

Brand new prototypes are now up and open for voting! Use the facebook like button to tell us which are of the below you would like to see available.

Remember: You can also upload your open designs for new Happy Cows!

Let the voting begin!!

New Happy Cow Packaging Boxes

Sat, 27 Aug 2011 15:02:25 +0000

Happy Cow has been growing rapidly and we felt the time had come to upgrade to fancy, full colour boxes (as oppose to the one colour boxes in use presently). We are pleased (and excited) to present to you the first glance at our new Happy Cow packaging boxes that are in the final stages of design. The inspiration for the boxes came from cows and their everyday environment. We wanted to provide exciting, colourful boxes that also fit with the Happy Cow concept.

Below you will find some images of where the design process is at so far. We have uploaded both styles, which do you prefer?.

STYLE 1

Top of box:

Side Panel:

STYLE 2

Top of box:

Bottom of box:

August Newsletter

Thu, 18 Aug 2011 00:00:00 +0000

Brand new August Newsletter now available (subscribe below). This month we are very excited about releasing the two most popular new Happy Cow styles chosen by you through the You Vote, We Make page.

Both the Pocket Holster and the Pouch Bag have already proven to be big sellers! The Pocket Holster is designed to sit under your arm or on your waist. The Pouch Bag has a total of four pockets and it hugs the hips like a new born baby.

Also this month we are announcing winners of both the Name & Win Giveaway and the monthly review competition (to enter simply review any item you have purchased from Happy Cow). We also have some many popular styles back in stock.

Improved Wholesale Application

Mon, 08 Aug 2011 00:00:00 +0000

After the fantastic success of our online wholesale order form launch last month, this month we have made it even easier to be approved for a wholesale account.

To apply, simply fill out our wholesale application form. If successful, your wholesale account will be established within 48 hours. Wholesale customers enjoy significant discounts off retail prices to allow store owners to bring Happy Cow to their customers.

Please Note: Minimum wholesale order is $400 AUD (excluding shipping).

Distressed Chocolate Hip Bags

Thu, 21 Apr 2011 00:00:00 +0000

The Happy Cow Hip Bag is often affectionately referred to as "Fiona Belt", due to its likeness to Fiona's (played by Gabrielle Anwar) belt from Burn Notice.

In the past we had in stock a number of Chocolate Hip Bags with distressed (read 'uneven/wrinkled') front panels and thus provided this as an additional option for customers when making a purchase.

Now all our Chocolate Hip Bags are the same soft, smooth leather. After a few wears they will soften further and most likely become a bit wrinkled from natural depreciation of the leather overtime.

This is why "Distressed Chocolate" as a colour option is no longer listed on the Hip Bag page..

Happy Cow Radio Interview

Mon, 31 May 2010 10:48:34 +0000

Hot Fm is a radio station that operates throughout the east coast of Australia. The producers from the Tianna & Cliffo Breakfast Show recently got in touch with our media department regarding a week long theme they were broadcasting on their morning show..

The theme "Bring Back The Bum Bag" was requested by a number of listeners to the show. As part of the show, the Tianna & Cliffo had photos of themselves taken with them naked wearing only Bum Bags and went around to fashion retailers enquiring as to their thoughts about the Bum Bag. This is how they heard about Happy Cow!

More information on their Bum Bag theme is available here: http://theradio.com.au/Program.aspx?PageID=9095&ProgramID=81&Station=HOTFM_100.3_Mackay

As part of their broadcast, they wanted to speak to a Bum Bag Expert and thus we put them in touch with our Managing Director, Justin Snyder. As part of the interview we ran a competition which was wonderfully successful! Congratulations to Robert Manning, hope you enjoy your new Hip Bag!

The interview with Justin and Hot Fm can be heard below:

$10 Credit For Every Friend Who Buys!

Mon, 17 May 2010 14:23:43 +0000

We need your help to spread the word about Happy Cow! For every friend you refer to Happy Cow we will give you $10 credit to spend on anything in store. As long as the friend spends $50 or more you will receive the credit to your account. Refer 20 people and you will get a credit for $200, spend it however you wish, whenever you want. Below you will find the flyer which will be delivered to inboxes over the coming days.

For all the details, login to your account and click on "refer a friend".

February Newsletter - Check your inbox!

Tue, 09 Feb 2010 07:12:24 +0000

Happy Cow February Newsletter is below. You will also find it in your inbox!

Happy Cow Show Off Promotion

We want to see you wearing your Happy Cow! To show off your Happy Cows, simply visit the Happy Cow Facebook Page and follow the instructions to upload your images. Share style tips with other fans and see how other people look wearing their Happy Cows! As a thank you for taking part, we will give you 10% OFF your next purchase from Happy Cow.

Happy Cow Care Tip #211

When you have misplaced a possession sometimes the easiest way to find it is to stop looking. Remove the thought of the item from the front of your mind and replace with an image of a Happy Cow. The item will mysteriously turn up within a few days.

Now Accepting Requests!

Do you have an idea for a new style of Belt Bag or Shoulder Bag that you wish was available? Submit your ideas to sales@happycow.com.au and if we decide to add your design to our product range we will send you a free prototype as a thank you!

Have some feedback for us? Please fill out our Happy Cow Customer Survey

(P): +61 3 9348 0012 | (F): +61 3 9500 0865 | Website: www.happycow.com.au

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