This year we want to do a bit more marketing for Christmas than we have in the past. We really are looking to inform more people of what we have on offer without being pushy or spammy or disruptive.
Our Holiday plan has 3 major elements:
1) Flyers informing people about available gifts to be sent out with orders
2) Promotional discount/gift sent to past customers
3) New products promoted through social media and newsletter in October.
We have some flyers which will be distributed from next week onwards with orders placed through our website (see below for most recent draft copy).
Front Side:
Back Side:
We are also trying something a little outside the box this year. We had the idea to send a short letter out to those who have purchased from us last year but have not been back since. Really it is the people who have supported us from the beginning who are 100% the reason we are where we are today. We are working on a way to give thanks to them, perhaps in the form of discount on christmas purchases or free gifts. Will post an update once we have some feedback on the success on this promotion.
We also have many new and exciting products. Some of which will be listed initially as prototypes on the You Vote, We Make page and others which will become available for purchase in October. Sneak previews of the products available in October will be listed on this blog and on the Happy Cow Facebook Page in the coming days.
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